An ecommerce website design that works is crucial to making the most out of an online store’s potential. It needs to appeal to customers’ sense of beauty, trust and transparency.
It also needs to be a user-friendly experience that inspires customer confidence and helps them make a purchase. The best ecommerce websites are intuitive, visually appealing and easy to navigate.
Create a strong brand with an attractive logo and color palette, consistent branding throughout the site and a consistent look for all pages (like your homepage). A cohesive look and feel for your website will help to create trust and brand loyalty among visitors.
Organize your product categories and individual product pages in a way that is convenient for customers to browse. This is important for maximizing the number of products you can sell and making it easier for customers to find the right product for them.
Display product details and specifications as much as possible. This is a great way to increase the value of your products and encourage sales, especially in niche areas like clothing where people are looking website designer for specific features and specs.
Use large images that show off your product in the best light to grab attention and create a desire for purchase. These can include full-size photos, animated pictures or even videos.
For example, Poketo has a website that uses large-scale photos of its products on brightly colored backgrounds. It also has a great custom font that makes reading the content on the site an enjoyable experience.
It’s also a good idea to incorporate large photos of your product in the header of every page. This is an easy and inexpensive way to get a lot of attention from your visitors, and it’s a good way to promote a new product line or an event.
When you are creating a product page, you should include everything that your customers need to know about the product they’re looking for. This includes a description, an image slideshow, product options and CTAs for purchasing the product.
You should also highlight the most popular items in stock and display user reviews & testimonials. This can help to encourage further sales, as well as provide a boost to your search engine rankings thanks to snippets of these review articles.
Lastly, include a buy button that can be clicked by anyone who has visited the page. This ensures that a user who is reading the entire page will be prompted to make a purchase and gives you more control over your customer experience.
A well-designed product page can be the difference between a sale and a visitor leaving your site to go to another online retailer. Keep in mind that a product page is the first thing your customer sees and should be optimized for conversions.
This ecommerce website is an excellent example of how to use photography to create an emotional connection with your customers. The large photos of the product on the homepage and hero slider create a warm, welcoming feeling. The font is also fun, and the layout is simple, which gives it a great look and feel.